Average Order Value (AOV) Calculator
Free Shopify AOV calculator — enter your revenue and order count, pick a lift percentage, and instantly see how much extra revenue you'd earn per month.
Your store numbers
Shopify benchmark
Average Shopify store AOV: ~$85. Top 25% of stores: $120–$200+ via upsells and bundles.
Your results
Your AOV vs. Shopify benchmarks
Cartylabs for Shopify
Lift your AOV in under 10 minutes
In-cart upsells, product bundles & free shipping bar. Cartylabs merchants see 10–20% AOV lift on average.
Add to Shopify — FreeHow average order value is calculated
AOV = Total Revenue ÷ Number of Orders
AOV is one of the three core levers of ecommerce revenue alongside traffic and conversion rate. Unlike traffic — which requires ongoing spend — AOV improvements via upsells and bundles are nearly pure margin, since the customer is already buying.
Cartylabs merchants typically see a 10–20% AOV lift within 30 days through in-cart upsells, product bundles, and a free shipping progress bar that motivates customers to add more to their cart.
Frequently asked questions about AOV
What is a good average order value for a Shopify store?
The average AOV across Shopify stores is approximately $85. Stores in the top 25% typically see AOV above $120, often through upsells, bundles, and a free shipping threshold. A "good" AOV depends on your niche — luxury goods naturally run higher than consumables, but most stores have meaningful room to grow through in-cart offers.
How do you calculate average order value?
AOV = Total Revenue ÷ Number of Orders. For example, if your Shopify store generated $10,000 from 200 orders last month, your AOV is $50. Track it monthly to spot trends and measure the impact of upsell or bundle campaigns.
How can I increase my Shopify AOV?
The most effective tactics are: (1) in-cart upsells and cross-sells triggered based on cart contents, (2) product bundles and "frequently bought together" offers, (3) a free shipping progress bar set 20–30% above current AOV, and (4) tiered discounts like "spend $75, save $10". Apps like Cartylabs implement all of these natively in the cart drawer.
Does AOV or conversion rate matter more?
Both matter, but AOV is often easier and cheaper to improve. Traffic and conversion rate optimization require testing and spend. AOV lifts from upsells and bundles activate on every existing order — no extra traffic, no paid tests. A 15% AOV improvement on your current order volume goes straight to revenue with no additional acquisition cost.
How does average order value affect my ROAS?
AOV and ROAS are directly linked: if you spend the same on ads but each customer spends 15% more per order, your effective ROAS improves by 15%. This is why in-cart upsells are one of the highest-ROI investments for Shopify stores running paid ads — they lift revenue without increasing ad spend.
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