How a home goods store grew units per order 27% with bundles
A growing home goods store sold mostly single-item orders and had no easy way to encourage shoppers to buy the matching pieces. Frequently-bought-together bundles, in-cart upsells, and a shipping-protection add-on grew basket size across the board.
Where they were stuck
Most orders were a single item, even though the catalog was full of products that naturally go together, like bedding sets, kitchen pairs, and room collections. There was no moment in the buying flow that nudged shoppers to add the matching pieces, so baskets stayed small and average order value flat.
The approachWhat they did with Cartylabs
Added frequently-bought-together bundles
Cartylabs surfaced complementary products as a ready-made set with a single “Add all” button, turning a one-item cart into a room-ready collection in one click.
Layered in in-cart upsells
AI recommendations inside the cart drawer suggested the most relevant add-on for each shopper, capturing baskets where a full bundle wasn’t the right fit.
Offered shipping protection at checkout
A one-click shipping-protection opt-in inside the cart gave shoppers added peace of mind and lifted basket value without any change to the products themselves.
What changed
Over the first month, units per order climbed 27% and average order value rose 16%, with more than a third of carts including a bundle. With the offers finally working together instead of competing, shoppers consistently left with the matching pieces they came for.
Our products are made to go together, but we just never asked shoppers to buy them that way. Bundles in the cart did that for us, and basket sizes jumped.
Cartylabs features used
This case study describes an anonymized store archetype. Figures are representative of typical Cartylabs store performance rather than a single named customer.
Questions about this result
How do product bundles increase order value on Shopify?
Bundles let shoppers add several complementary products in one click instead of hunting for each one. This store used frequently-bought-together bundles to grow units per order 27% and average order value 16% in a single month.
What is a frequently-bought-together bundle?
It groups products that shoppers commonly buy together, like a bedding set or kitchen pair, behind a single “Add all” button in the cart. More than a third of this store’s carts took the bundle offer.
Do bundles and upsells work together?
Yes. Bundles capture shoppers ready for the full set, while in-cart upsells catch the rest with a single relevant add-on. Running both in one cart app let this store lift basket size without the offers competing.
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